WEBP.NOT – Don’t use webP image format.

Google’s odd webP speed myth debunked.


Issue 14, “Don’t use webP image format.” is included free in the PagePipe bundle.

Inspired by the popular Google image format.

Does webP improve your site speed and speed test scores?


The webP.not ebook explains why these smaller file gains are insignificant for page speed. Don’t be buffaloed by blogs regurgitating Google hype without testing webP. Save your self the wasted effort.

There are premium plugins and services that have jumped on the bandwagon, tooting that webP is speed salvation. Not true. Don’t get locked in to recurring *annual renewal* plugins. Save your money and time.

Their motivation is differentiating their product in an increasing competitive game. It sounds too good to be true. And it is hot air. Vaporous untruth. They aren’t offering anything special. Marketing weasel words galore.

Contrary to web myth, there is no benefit from using WebP image format.
Virtually lossless JPEG format with a quality setting of 82 (WordPress default)
produces better or equal results. WebP conversion wastes web resources and
often costs money.

The WEBP.NOT ebook contains before and after tests demonstrating no or little improvement for webP image format. Get mobile WordPress speed!

I paid between $400 and $650 a month for SEO services promising me ‘first page on Google’ that actually harmed my website’s visibility in search. They even tried to dupe users of a more popular site to visit mine! Now that I don’t pay for SEO and only focus on delivering audience-friendly content my site legitimately rivals that site.” Walkerville Vet Australia

What are our Speed books?
PagePipe offers ebook-only guides to essential page-speed fundamentals, speed techniques, or deep obsessions on a single aspect of WordPress plugins. Whatever the report, you’re only a quick read away from learning vital, practical know-how for faster mobile speed. Popular plugins are usually the heaviest loading. Eliminate expensive plugins and get better speed.

PayPal is a secure SSL-encrypted payment.

Our “WEBP.NOTreport is 1,229 words.
PDF: 11 pages, 8.5×11 inch, 508k.

This controversial issue is no longer available for individual purchase. Get this issue included free in the BUNDLE.ME box set.


  • Paid webP conversion services and plugins are a waste of time and money. You can save hundreds of dollars over time.
  • How Google slows down web pages.
  • Learn what’s important about image optimization — and what doesn’t matter at all.

About the Author

Steve Teare
Steve Teare, Performance Engineer

Steve Teare researches WordPress plugin speed techniques and methods. Steve’s most valued super-power is creativity.

Site owners need education. Not how to make nice-looking sites. But how not to abuse and ruin WordPress – and thus the Internet itself. Steve’s mission: save the Internet from the approaching WordPress Apocalypse!

Steve’s passion is balancing the perception of speed with color and images. Building for speed stops mobile website abuse. Performance is not just an afterthought, bake it in from the start.

Get speed clones.
If you’re ready to give your WordPress site wings, here are 12 other powerful tools to speed up your site.

We reverse-engineer premium and popular plugins. We discover ways to duplicate their main features. We use a blend of discrete, free, copycat plugins. These lightweight – sometimes esoteric – alternatives won’t slow down your website.

Get speed tips and instructions. You’re buying our knowledge and expertise. Links to plugins are included for your convenience and backup. All open-source plugin downloads are the property of their original authors and protected by GPL licenses. They are endorsed and available from the WordPress plugin directory. We don’t provide plugins or support. But we do answer email speed questions for 30 days after purchase.


Want to read the report recommended by our friendly-competitor, WPJohnny? The one explaining why to not use webP image format?

Too reluctant to spend your hard-earned cash for our affordable ebook speed bundle?

Then here you go!












Join our mob of web-speed freaks — and you’ll get WEBP.NOT report for free. Yeah. Signup now. Gratis. No obligation to pay or stay.


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