Site tuning for mobile speed


Plugin Surgery

Site Tuning for Performance

Speed is part of your website body language. First impressions matter. A fast site is like a genuine smile and a firm handshake. It’s a warm welcome. It’s about web hospitality. Speed is the first hurdle to achieve good user experience (UX). Good UX produces better SEO.


Our secret for fast mobile speed:
we surgically remove your slowest plugins.

Case study — and Client testimonial

The Tool Merchants

Homepage Before After Improvement
Load time average in seconds 5.58 2.26 2.4X
Page weight in kilobytes 3000 300 10X


  • Switched hosting from $30-per-month managed hosting to $9-per-month shared hosting.
    Saved $252 every future year.

  • Substituted a free alternative for the paid plugin Sumo Me.
    Saved $240 yearly.

  • Eliminated WP Rocket plugin.
    Saved $24.50 yearly (renewal, $49 at signup).

    Total Contribution to Annual Profits

$524.50 for each-and-every successive year – saved profits.

ROI: The Tool Merchants saved more in the first year than they paid for our total single-event speed service.

EXAMPLE: Pareto 80/20 Plugin Assessment Report

Pareto 80/20 Plugin Assessment Report: 20 percent of plugins (red) consume 80 percent of speed resources. We present alternatives for improving your speed.

“My site went from loading in over 4 seconds to loading in under 2 seconds. Steve’s recommended changes in hosting and plugins saves me over $500 every year.” – Matt Stern, owner, The Tool Merchants

Our Speed Repair Protocol

Build with Empathy – GIVE SPEED

First, we’ll need some info from you.

1a. What’s your performance optimization goal?

  • Under 2-second load?
  • Subsecond extreme optimization for remote mobile users?

It’s those 2 choices. Pick one.

1b. What’s the nature of your site traffic? Is it 60- to 80-percent mobile devices? Or is it 90-percent desktop viewers?

1c. Tell us your highest trafficked pages. Give us your Top-10 URLs and percentage of total traffic. We focus on these pages – though site improvements are often global (site-wide).

Build with Empathy – GIVE SPEED

2. We’ll analyze your site and submit a report with speed recommendations.

3. With your approval, we install the reported optimization plan. We do it for you. The project is usually done in days or weeks depending upon our workload and complexity. But project expiration is 30 days.

4. After completion, we provide a PDF report. It summarizes before-and-after results, with descriptions of what we did and why.

Our complete site tuneup is $500.

PayPal is a secure SSL-encrypted payment.

A $500 deposit via PayPal is required before beginning. ($250 is refundable if we fail to achieve a 2-second load time).


Some slow websites are unfixable. This is often due to a heavy theme coupled with a burdensome page builder on poor hosting. Or unpredictable advertising scripts.

If, after our initial analysis, we discover your site is beyond speed repair, we’ll refund $250 of your deposit.

We promise you won’t enjoy what we find. Why? Everyone wants to hear the truth about site speed until Steve Teare opens his mouth. Reality is painful!

For $250, you get valuable speed information – even if we can’t save the day. We heal websites, we’re not bandits. Someone must pick up the tab for the time expenditure for diagnosis. There’s no speed insurance policy or guarantee for an impossible miracle cure.

Most websites aren’t hopeless. But if this is your site’s diagnosis, let’s do a strategic rebuild for speed.

Vanity metrics make you look good to others but don’t help you understand your own performance in a way to produce future strategies.

We do NOT use speed scores in our evaluations. Scores are a vanity metrics trap. What matters are measurements of:

  • load time in milliseconds
  • number of requests
  • page weight file size in kilobytes

Our favored test is (sponsored on the low-down by Google). And speed test for quick, bestcase scenarios.

Ready to make your site fly?

“I have been searching for years to find the most accurate information available on WordPress speed optimization but I was never able to get my site fast enough. I was extremely fortunate to stumble upon PagePipe which seemed to have a lot of information that no one was talking about, but it made so much sense.” North Carolina, USA

“To be honest, I didn’t expect much in the way of a reply but what I got was truly astonishing. He is a genius at what he does, as honest as they come and one of the last really good guys. If you need help with your WordPress site, try Steve first. You won’t need to look any further!” Fort Lauderdale, FL

“I’m absolutely delighted and I wouldn’t have got anywhere near the 1-second load time without your guidance, so I’m eternally grateful.” United Kingdom

Frequently Asked Question

Can you work on my site while it’s live?

Build with Empathy – GIVE SPEED

We don’t need a staging area. We work live without site interruption. But if you have staging ability with your host – it’s great. We can also use the WP Staging plugin on most sites.

Have you ever torpedoed a website?

We recommend you backup your site before we begin. Safety first! We never nuke a site. But to say we’ve never “white paged” a site would be a lie. We fix it quick by undoing the change. This is often caused by a plugin conflict. (The secret is keeping the plugin page open in a separate window for fast reversion if needed.)

How long does the optimization take?

This depends upon complexity. It’s custom work. But the project expires in 30 days.

Will you need access to my site’s WordPress dashboard – or my hosting account?

Build with Empathy – GIVE SPEED

We don’t need Cpanel access – unless you don’t know how to switch PHP versions. Then we do. We examine and measure your site speed overhead. To do that, we need to dial back server PHP to version 5.6. If you don’t know how to dial back PHP, we can do it for you with Cpanel access. In that case, we’ll need a URL, account name, and C-panel password.

We do need administrative access to your WordPress dashboard. We recommend setting up a new administrator account name and password. Then remove it after project completion.

3-minute YouTube video about how to add a new administrator to your WordPress website.

What else will you need from me after I order?

Thank you for trusting us with something so important to you. We’re speed professionals. We’ll let you know if there are any site abnormalities.

Do you optimize my site for both mobile and desktop performance?


Will my page speed scores improve?

Most likely. But … that isn’t our goal. It’s not about scores – but milliseconds of load time improvement. We also work hard to reduce page weight. This is important for mobile users especially.

How are you different from WP Faster WordPress optimization services?

Glad you asked. WP Faster optimization services sound great. While the market stats they quote are true for big companies – they’re irrelevant for our audience. We work with small-to-medium size International web businesses.

People visiting PagePipe need a speed doctor. They know it already. We don’t have to do any convincing of speed benefits. WP Faster wants speed converts. Our audience already is made of speed evangelists. We suspect WP Faster produces similar performance results in the end … but you pay double to triple the cost. The sky’s the limit with their pricing.

So the price is a big difference. But our speed philosophy is different, too. We use the Pareto principle – 80/20 rule – as our guide. This is value analysis. Or cost-benefit analysis. We discover unrealized speed improvement opportunity.

Pareto 80/20 Plugin Assessment Report: 20 percent of plugins (red) consume 80 percent of speed resources. We present alternatives for improving your speed.

Not everything is important or makes a significant difference in speed.

Anything you want that isn’t the WP-Faster way voids their refund policy. They, also, specifically say they “don’t teach how to do what they do.” We teach. Our goal is technical obsolescence. We want you to understand how to fix speed yourself and avoid future problems. WP Faster won’t even talk to you on the phone unless you pay a $6,000 deposit.

What WP Faster says confuses. They have abnormalities and contradictions in their FAQ section. For example:

WP Faster requires mandatory installation of the $200 per month Cloudflare plan. They say not using Cloudflare voids their warranty. What warranty? And what host do they recommend? The speed-despised, $35-per-month SiteGround hosting!

PagePipe makes your site fast on your existing shared hosting without CDN. We don’t add costs using extra affiliate services for kickbacks. We reduce your annual overhead.

The flimsy pseudo-guarantee:

“The sale is final, even if we were, through no fault of our own, unable to install, in full or in part, the performance architecture we have devised for your site.” – WP Faster

They repeat over and over: no refunds. With legal ferocity and verbosity.

Please choose us instead for speed.

Do better UX and speed translate into improved profits?

It’s documented proof for BIG companies. But will it help you? That depends. Are you selling something perceived as good? If the answer is, “No, I sell rubbish useless unwanted stuff.” Then don’t waste your time tweaking speed.

But, if your offer and content are good, speed helps. Faster load times make visitors happy. No waiting.

Speed Band-Aids and Quick Fixes

Build with Empathy – GIVE SPEED

Many WordPress speed optimization services charge too much for applying band-aid fixes to slow sites. They promise improved test scores. But not guarantees of improved load time gains in milliseconds. Test scores are esoteric tweaks that make no significant difference. The test results recommend score improvement with technical services such as:

  • Leverage browser caching.
  • Use a CDN (content distribution network).
  • Plugin prioritization and load order.
  • Remove above-the-fold render blocking.
  • Lazy loading images.
  • Minification of HTML, CSS and JavaScript files.
  • Improve server response time (TTFB).

How did bogus, ivory-tower, speed test scores, and recommendations originate? LEARN MORE

Now don’t get us wrong, some scores help site speed. We use these techniques from time to time. But there are glaring wasteful issues when using quick fixes:

  • Because scores are superficial, real speed gains are often unrealized.
  • Speed gains don’t last because site owners aren’t taught the root causes of slow site speed.
  • Band-aid plugin fixes are easy to do yourself (and often free). Don’t waste money.

Read our breakdown of one service, and learn how to duplicate their $1,000 optimization for free.

How Our Optimization Service is Different

Build with Empathy – GIVE SPEED

Instead of band-aid approaches, we drill down to the root cause of your slow site. This is Origin Optimization. To do this, we analyze site components:

  • Hosting.
  • Theme.
  • Plugins.
  • Scripts and third-party services.
  • Images and media library.
  • We identify selective-activation opportunities to minimize globally loading plugin effects.

Are you slowing down your site with popular and paid WordPress plugins?

Substitute popular WordPress plugins with low-cost, faster alternatives. Get super performance, free price tags, and no annual renewal charges (plugin rent).

Using the Pareto Principle (or 80/20 rule), helps us make your site leaner and faster. This requires Plugin Surgery.

Want a 100 score on Google PageSpeed Insights? WordPress themes won’t pass those silly speed tests.

We’ll propose a speed strategy and then, with your approval, we’ll do it.

Every site is unique. It requires a custom strategy. There’s no magic bullet, plugin, or shortcut remedy for slow sites. Many think, “If I could use a CDN, special plugin, or have better caching that’d solve my problems.” But these aren’t good enough – or long-lasting. They don’t get to the root – the origin. Over the site lifespan, temporary band-aids cost money every year. Much more than we charge for one origin optimization.

Want speed?

WordPress Mobile Speed

Build with Empathy – GIVE SPEED